Driving a Jeep is all about freedom on and off the road. To launch the 2024 Jeep Wrangler and Jeep Wrangler 4xe, we wanted to capture the feel of driving a Wrangler with the top down, doors off and sun in your face, creating a sense of freedom like nothing else. And only an iconic track like the hip-hop anthem “California Love,” by Tupac and Dr. Dre. has the ability to take people immediately to a free state of mind.

We also featured a Jeep Wrangler owners in the campaign to ensure the essence of the Jeep community was authentically captured. The global campaign aired in Europe, China, Korea, Australia and other markets around the world, including Japan, the largest Wrangler market outside of the U.S. and Canada.

Role: CD / Art Director