Feb 2, 2020 wasn’t just the Super Bowl, it was Groundhog Day. It was the perfect opportunity to remake the famous Groundhog Day movie 27 years later. Instead of Phil Connors (Bill Murray) waking up miserable every day, he’s excited to relive the same day over and over and over again. We brought the Jeep Gladiator Super Bowl spot to life with the original cast, in the original location. The ad finished #1 in USA Today’s Ad Meter poll.

Role: CD / Art Director