Jeep – Groundhog Day

Feb 2, 2020 wasn’t just the Super Bowl, it was Groundhog Day. It was the perfect opportunity to remake the famous Groundhog Day movie 27 years later. Instead of Phil Connors (Bill Murray) waking up miserable every day, he’s excited to relive the same day over and over and over again. We brought the Jeep Gladiator Super Bowl spot to life with the original cast, in the original location. The ad finished #1 in USA Today’s Ad Meter poll.

Role: CD / Art Director

Extended version

Press
#1 USA Today Ad Meter
#1 Trending Video on Youtube
#1 YouTube AdBlitz - Auto
#1 People Magazine Super Bowl Ad
#1 ADWEEK Super Bowl Ad
#1 Creativity Top 5 Super Bowl Ads
Creativity Editor's Pick
AdAge Top Super Bowl Ads
Campaign Best Super Bowl Ads
Rolling Stone Best Super Bowl Ads
TIME Magazine Best Super Bowl Ads
Over 100 Million Views

Recognition
Emmy Nominee
Clio Awards: 1 Silver / 1 Bronze
One Show: 2 Silver / 1 Bronze
Cannes Lions Film Shortlist
D&AD Film Shortlist
Webbys: 1 Winner / 1 People’s Choice Winner / 1 Honoree
Communication Arts Advertising Annual
AICP Winner x3
AICP Post Winner x4
Lurzer’s ARCHIVE Top Super Bowl Ads

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