KFC has changed a lot in its 75 years, from its shorter name to different versions of Colonel Sanders. But the "11 herbs and spices" in its secret fried chicken recipe have stayed the same.

Facing tough competition in the fried chicken QSR segment, KFC needed a bold comeback. To highlight its unique flavor and recapture the glory of the brand, we brought back Colonel Sanders in "The Colonel Lived So We Could Chicken." Chef, actor and KFC fan Matty Matheson joins the Colonel to find the best fried chicken.

This is a story about the obsessive pursuit of bold flavor and the man that changed fried chicken forever.

Role: Creative Director / Art Director