Allstate #SendBadLuck

During the World Cup Allstate insurance decided to empower the fans to send bad luck to their rivals by sending a tweet to the personification of misfortune: Bad Luck. We created more than 300 REAL TIME VIDEOS responding to fans requests, taking credit for unfortunate events during each one of the 64 world cup games.

Role: ACD / Art Director

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Recognition
Cannes Lions: Bronze
Cannes Innovation Lions: Shortlist
Clio Awards: Silver
Webbys: 1 Nominee / 1 Honoree
Epica: Bronze
FIAP: The Cup / Gold / Bronze
El Ojo: 2x Silver / Bronze
El Sol: Silver / Shortlist
U.S.H. Idea: Silver
New York Festivals: Finalist
Wave Festival: Bronze
Mosaic Awards: Digital Grand Prix
ANA Multicultural: Hispanic Grand Prix