In anticipation of Cirque du Soleil’s play based on Mexico’s vibrant culture, we created an augmented reality mobile app that interacts with a print ad in Cirque programs around the world. Spectators can download the “Mexico Fantasy” app on Android and iOS devices to bring to life the characters and environment seen in the program. The ad features characters drawn from Mexican traditions, including Alebrijes and Catrinas, the iconic skeletons seen in Day of the Dead celebrations. In the Mexico Fantasy app, visitors can also add Alebrije masks to their selfies to share in social media.
Role: Associate Creative Director / Art Director