Lurzers ARCHIVE 2/2017
Communication Arts Exhibit
To re-capture the feeling of unwrapping a McRib for the first time, we created a special edition McRib Wrapping Paper.
The McRib World's First Pork Rock Opera
Inspired by real stories from consumers trying the McRib for the first time and becoming hooked. We launched the five-song, ten-minute Rock Opera as a McRib collector's item and also made it available for online streaming.