Lay’s – Golden Memories

In 2022, Lay’s® launched its new campaign "Stay Golden™" with a Super Bowl LVI spot starring Paul Rudd and Seth Rogen. It's a wild trip down memory lane, but Lay’s was there through it all, reminding Seth and Paul to “Stay Golden” no matter what life throws their way. The ad finished #6 in USA Today’s Ad Meter poll.

Role: CD / Art Director

Extended Version

Teasers

Press
#2 ADWEEK Super Bowl Ad
#6 USA Today Ad Meter
Creativity Top 5 Super Bowl Ads
Fast Company Top 5
Washington Post Top 5
AdAge Top Super Bowl Ads
Campaign Best Super Bowl Ads
TODAY Best Super Bowl Ads
Rolling Stone Best Super Bowl Ads
The Drum Top 10 Super Bowl Ads
Billboard Top 10 Super Bowl Ads
Business Insider Top 10 Super Bowl Ads
HYPEBEAST Top 10 Super Bowl Ads

Recognition
One Show: Shortlist
Communication Arts Shortlist
AICP Finalist
SHOTS Awards Finalist