Jeep – Groundhog Day

Feb 2, 2020 wasn’t just the Super Bowl, it was Groundhog Day. Since no day is the same in a Jeep Gladiator, it was the perfect opportunity to remake the famous Groundhog Day movie 27 years later. In under 3 weeks, we brought the Jeep Gladiator Super Bowl spot to life with the original cast, in the original location and with the original music playing on Phil Connor’s alarm clock. The ad finished #1 in USA Today’s Ad Meter poll.

Role: CD / Art Director

Extended Version

Press
#1 USA Today Ad Meter
#1 Trending Video on Youtube
#1 YouTube AdBlitz - Auto
#1 People Magazine Super Bowl Ad
#1 ADWEEK Super Bowl Ad
#1 Creativity Top 5 Super Bowl Ads
Creativity Editor's Pick
AdAge Top Super Bowl Ads
Campaign Best Super Bowl Ads
Rolling Stone Best Super Bowl Ads
TIME Magazine Best Super Bowl Ads

Recognition
One Show: 2 Silver Pencils / 1 Bronze
Clio Awards: 1 Silver / 1 Bronze
Cannes: Film Lions Shortlist
D&AD: Shortlist
Webbys: 1 Winner / People’s Choice Winner
Communication Arts Advertising Annual
Grand Clio Finalist
Lurzer’s ARCHIVE Top Super Bowl Ads